Selected work
Case studies that show how I think — from listening first to shipping last.
01 · Retail · E-commerce
Rebuilding the heavy-duty parts ordering journey to capture vehicle details upfront — cutting a 6.5-day delay and ~$2.23M in annual canceled orders.
02 · Retail · E-commerce
Transforming isolated review photos into contextualized stories that help customers make confident purchase decisions.
03 · Retail · B2B
A focused visual refresh of AutoZone's B2B storefront — preserving complex purchasing logic while improving clarity, hierarchy, and speed for professional buyers.
04 · Music · Web
Reimagining search and discovery for Sofar Sounds — turning a clunky event hunt into an intuitive journey from genre curiosity to ticket in hand.