Dialya— UX/UI Designer

Selected work

Work that started with listening and ended with something better.

Case studies that show how I think — from listening first to shipping last.

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01 · Retail · E-commerce
Right Part, First Time: Fixing the Heavy-Duty Parts Order Flow
Rebuilding the heavy-duty parts ordering journey to capture vehicle details upfront — cutting a 6.5-day delay and ~$2.23M in annual canceled orders.
AutoZone2025
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02 · Retail · E-commerce
From Photo to Proof: Reimagining the Review Image Experience
Transforming isolated review photos into contextualized stories that help customers make confident purchase decisions.
AutoZone2025
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03 · Retail · B2B
A Cleaner B2B Buy: Reskinning AutoZone's Professional Storefront
A focused visual refresh of AutoZone's B2B storefront — preserving complex purchasing logic while improving clarity, hierarchy, and speed for professional buyers.
AutoZone2025
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04 · Music · Web
Tuning the Search: Helping Sofar Sounds Fans Find Their Next Show
Reimagining search and discovery for Sofar Sounds — turning a clunky event hunt into an intuitive journey from genre curiosity to ticket in hand.
Sofar Sounds2023
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